Last updated: January 31, 2026
This Privacy Policy explains how Tales & Trails collects and uses personal data when you visit this website, sign up for the newsletter, or contact us about a trip.
Data controller: Tales & Trails
Org. Nr.: 559550-4779
VAT number: SE559550477901
Established in: Sweden
Contact (privacy questions): linda@talesandtrails.se
Depending on how you interact with the site, we may collect:
• Name
• Email address
• Phone number
(These are required fields.)
• Any information you choose to include in your message
• Name (if provided)
• Email address
If you are joining a trip, we may also collect information needed to plan safely and well, such as:
• Dietary needs
• Accessibility needs
• Emergency contact details
• Relevant health information you choose to share
When you browse the site, we may collect technical and usage information such as:
• IP address (typically in shortened/anonymized form where possible)
• Device type, browser, and operating system
• Pages visited and time spent on the site
• Referring website/source
This data is collected through cookies and similar technologies, including Google Analytics.
We only use personal data when we have a valid legal basis under GDPR:
• To respond to inquiries and communicate with you about trips
Legal basis: Legitimate interest (answering messages and providing customer service), and in some cases taking steps at your request prior to entering a contract.
• To manage trip participation and safety (e.g., dietary needs, emergency contacts)
Legal basis: Performance of a contract (organizing your trip) and, where health-related information is involved, your explicit consent and/or necessity for your vital interests in an emergency.
• To send newsletters
Legal basis: Consent (you can unsubscribe at any time).
• To understand how the website is used and improve it
Legal basis: Consent (where required for non-essential cookies) and/or legitimate interest (basic measurement and site improvement), depending on your cookie choices and applicable law.
• Marketing/retargeting (if enabled in the future)
Legal basis: Consent. Marketing cookies will only be used if you opt in via the cookie banner/settings.
We use a cookie banner to give you choices about cookies.
• Necessary cookies help the site function and can’t be switched off.
• Analytics cookies help us understand traffic and improve the site (e.g., Google Analytics).
• Marketing cookies (optional) may be used for advertising/retargeting if enabled and if you consent.
You can also control cookies through your browser settings.
We do not sell your personal data.
We may share data with trusted service providers when needed to run the website and business, for example:
• Google Analytics (website analytics)
• Loopia (email and/or hosting services, depending on your setup)
• Substack (newsletter provider)
If you book a trip, we may share relevant participant information with co-guides or service providers (such as accommodations or transport) when necessary to deliver the trip safely and smoothly – for example dietary needs, rooming logistics, or emergency contact information. We only share what’s needed for that purpose.
If you choose to pay for a trip by PayPal or Stripe, we will send you a payment link by email. The payment is processed by PayPal or Stripe (as independent controllers/processors under their own privacy policies). Tales & Trails does not store your full payment card details, but we may receive information such as your name, email address, payment status, transaction reference, and amount for accounting and administration.
If you choose to pay by bank transfer, your payment is processed through your bank and ours. We will handle the information included in the transfer (such as your name, bank account details, payment reference, amount, and date) for administration and accounting purposes. Some information (such as invoices and payment records) may be kept longer when required by accounting/tax laws.
Some of our service providers may process data outside the EU/EEA (for example in the United States). When this happens, we use appropriate safeguards under GDPR, such as Standard Contractual Clauses or other lawful transfer mechanisms.
We keep personal data only as long as needed for the purposes described above.
• Trip inquiry messages: kept as long as necessary to respond and follow up, then deleted or archived in a reasonable time.
• Trip participant information: kept for one (1) year after the trip, unless a longer period is required for accounting/legal reasons.
• Newsletter subscribers: email addresses are kept until you unsubscribe or ask to be removed.
• Analytics data: retained according to our analytics settings and standard practice.
We take reasonable technical and organizational measures to protect personal data from loss, misuse, unauthorized access, and disclosure. Trip-related details (including emergency/medical information) may be stored on a password-protected computer and are only accessed when needed for trip planning and safety.
If GDPR applies to you, you have the right to:
• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data (“right to be forgotten”)
• Object to or restrict certain processing
• Request data portability
• Withdraw consent at any time (for example, newsletters or optional cookies)
To make a request, email linda@talesandtrails.se. We’ll respond as soon as we can and within the time limits required by law.
You also have the right to lodge a complaint with the Swedish supervisory authority: Integritetsskyddsmyndigheten (IMY).
This website is not directed to children, and we do not knowingly collect personal data from children.
We may update this Privacy Policy from time to time. The most current version will always be posted on this page, with the “Last updated” date at the top.
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